Meeting the needs of the future buyer

As children, most of us heard it a thousand times. As parents, we probably even said it ourselves a time or two, especially when we wanted those chores to be completed: “Don’t put off until tomorrow what you can do today.” You may be wondering what that has to do with today’s home building. Well, I’ll tell you.

Home builders are being faced with tough decisions right now. We are being asked to make changes that meet the needs and challenges of tomorrow’s buyers. We need to be aware of what the market is demanding, and how the market is changing. Thus, “don’t put off until tomorrow what you can do today.”

It is well known in our industry that more than 87 percent of new home buyers (94 percent of buyers age 25-44) have visited a website more than 12 times before choosing the builder they are going to contact. It is important that we have good information for the buyer to review. It is also important to help educate buyers and give them as much information as possible to help them make an informed decision. That is why we blog, share articles and information on Twitter and Facebook, and keep our website up-to-date.

Today’s buyers are much different than yesterday’s, and ten years down the road future buyers will be even more different than now. We’re keeping up with how the market and its buyers are communicating so we can better communicate with them and hopefully gain their trust when they decide to build their custom home.

Check out our blog for an array of information-based topics about the housing industry, custom home building, Louisville neighborhoods, and more. If you can’t find a topic you’re looking for, let me know and I’ll do my best to address it.

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